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Digital Outdoor is a growing sector that never sleeps. Creativeness is the essence of a successful campaign. In this event we will look at different aspects of creativeness in the outdoor media.

Listen to professionals from the OOH industry to better understand the countless possibilities of digital screens, the insights delivered by data and the endless possibilities offered by this media channel.

Live stream record HERE

Line up:

 

Creative Heatmap: from Data to Insights

Karim El Soufi (FR), Lead Data Scientist | JCDecaux – DataCorp Division,
Hana Slaki (FR), Customer Success Manager | JCDecaux – DataCorp Division

Attention is scarce and precious. Thus, each advertising decision must be weighed carefully. Using the data solution Creative Heatmap, a brand can estimate the attention performance of a campaign visual based on deep learning technology. Discover Creative Heatmap's best practices to ensure attention-grabbing and memorable campaigns.

SHOCKVERTISING: Shock as a tool in advertising

Tomas Bartninkas (LT), Strategy Director at TRUTH.

The intersection of art and advertising. OOH as a bridge connecting creators, brands and audiences.

Žaneta Fomova (LT), CEO JCDecaux Lithuania

Behind the scenes of the biggest creative OOH solution Northern Europe has ever seen

Stian Stark Husby (NO), Project Manager and Innovate JCDecaux Norge AS

 

 

Feel free to ask questions for our speakers at sli.do during their presentation:

Event code: #1506300

 

* By attending this event, whether as a participant or otherwise (e.g. as a supporter), you acknowledge that images may be captured during the event using film photography, digital photography, video or other medium and may be used by JCDecaux Latvia to promote JCDecaux or other future events, on the JCDecaux website, social media websites, promotional leaflets and brochures and other publicity material (such as internal and external newsletters).

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