Creative Heatmap: from Data to Insights
Karim El Soufi (FR), Lead Data Scientist | JCDecaux – DataCorp Division,
Hana Slaki (FR), Customer Success Manager | JCDecaux – DataCorp Division
Attention is scarce and precious. Thus, each advertising decision must be weighed carefully. Using the data solution Creative Heatmap, a brand can estimate the attention performance of a campaign visual based on deep learning technology. Discover Creative Heatmap's best practices to ensure attention-grabbing and memorable campaigns.
SHOCKVERTISING: Shock as a tool in advertising
Tomas Bartninkas (LT), Strategy Director at TRUTH.
The intersection of art and advertising. OOH as a bridge connecting creators, brands and audiences.
Žaneta Fomova (LT), CEO JCDecaux Lithuania
Behind the scenes of the biggest creative OOH solution Northern Europe has ever seen
Stian Stark Husby (NO), Project Manager and Innovate JCDecaux Norge AS