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REACH & FREQUENCY: Capturing Urban Audiences

With the evermore evolving media scene, outdoor advertising remains strong in delivering your message to urban audiences. The residents are reached quickly and effectively. Outdoor advertising is present 24/7 and communicated to all demographics regardless of their language, nationality, or age group. It is a highly visual and creative media that leaves a longlasting impact when exploited properly. As people get increasingly mobile and commuting is a daily routine for most, outdoor advertising provides unchallenged presence for brands.

DAILY TOUCHPOINTS: urban commuters

As society becomes more urban, the daily commute extends. This provides the brands the possibility to communicate with their audiences on a daily basis during their everyday travel. With an estimation that by 2050 more than 68% of global population will live in the cities, OOH is an even more relevant media channel. It's evolving along with the cities. Organically fitting in whilst standing out. Timely and relevant OOH messaging can influence the day-to-day choices of consumers and build positive brand perception. ​

Source: All Unite

THE ROLE OF OOH: The Evolving Media Landscape

With the growing number of communication channels, from Video on Demand to social media, audiences are becoming increasingly fragmented. The growing number of media channels competing for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and less distracted by other media. Sophisticated OOH audience measurement systems around the world such as Outdoor Impact Baltics demonstrate how well OOH fits in with the evolving media mixes and is becoming ever more relevant.

ACTION  reaction

Outdoor advertising is an excellent influencer in purchase decisions. Point-of-sales planning provides you the possibility to inform your target audience of the latest offers. Nothing is blocking the OOH so the customers can make their purchase decisions based on the OOH that is advertised at the right time, at the right place.  With mobility being one of the most outstanding trends in recent years, OOH has become even more influential by being the most effective media to reach an audience that is constantly on the move. 

ATTRACTION & BUZZ: drive of earned media

OOH campaigns are naturally positioned to encourage mobile interaction and are known to trigger mobile search. Eye-catching and considered brand messaging enhances campaign effectiveness, driving social media and word of mouth. Be creative & brave!