Menu Campaign simulator
  • En-Lv

Outdoor Impact

The only industry authorised OOH media measurement tool in the Baltics 
System combines four studies,  each of which is tailored to answer specific challenges of measuring the audience for out-of-home advertising.

4 components of the systemLink
4 components of the system

1. Traffic flows

Received from city municipality and analyzed by technical committee – updated in case of new data being available.

2. Visibility Study

Universal model developed by Dr. Paul Barber as a result of decade-long study in  Birkbeck University, London.

3. Travel Survey

Involving 1,250 people of Riga representing all major target groups filling in 7-day long travel diary.

4.Panel audit

Based on the visibility model – each panel is classified according to strict internationally accepted rules.

Discover more about

Creating

Planning

Measuring