Menu Campaign simulator
  • En-Lv
4 components of the system

1. Traffic flows

Received from city municipality and analyzed by technical committee – updated in case of new data being available.

2. Visibility Study

Universal model developed by Dr. Paul Barber as a result of decade-long study in  Birkbeck University, London.

3. Travel Survey

Involving 1,250 people of Riga representing all major target groups filling in 7-day long travel diary.

4.Panel audit

Based on the visibility model – each panel is classified according to strict internationally accepted rules.