JCDecaux's attractive digital screens offer a new way to inform and advertise that is effective, customized and responsive
Digital screens by JCDecaux are placed in busy thoroughfares, where they are visible daily to residents and travellers. For cities and transport authorities, they offer a responsive solution that can deliver a wide range of messages in real time, like weather, traffic, event announcements and alerts. Their flexibility also makes it possible to broadcast a customised message at a specific place and time.
Sources: Neuroscience, Conducted by Neuro-Insight, using the Neuroscience technique of Steady State Topography (SST) measuring brain response of 160 participants; Ad Recall, Conducted by Research Bods, using online webcam eye tracking and online survey of 280 respondents; Sales Effect, Conducted using test & control store sales data for 4 advertiser campaigns;
of audience likes DOOH advertising*
*Source: Digital Effect, WallDecaux study
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