DIGITAL EUROSIZE
IN REAL TIME. The right message, at the right place, at the right time.
Digital screens by JCDecaux are placed in busy thoroughfares, where they are visible daily to residents and travellers. For cities and transport authorities, they offer a responsive solution that can deliver a wide range of messages in real time, like weather, traffic, event announcements and alerts. Their flexibility also makes it possible to broadcast a customised message at a specific place and time.
Digital effectiveness
Average increase (test vs. control)
Sources: Neuroscience, Conducted by Neuro-Insight, using the Neuroscience technique of Steady State Topography (SST) measuring brain response of 160 participants; Ad Recall, Conducted by Research Bods, using online webcam eye tracking and online survey of 280 respondents; Sales Effect, Conducted using test & control store sales data for 4 advertiser campaigns;
Flexible booking:
10 sec. SPOT
DIGITAL EFFECT:
89%
of audience likes DOOH advertising*
*Source: Digital Effect, WallDecaux study
H&M
FLEXIBLE CONTENT UPDATE
Use as many creatives as you wish
DYNAMIC CAMPAIGNS
Use API data flow to adjust to the context and make your campaigns more personal