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Due to their size and location billboards is the most effective format at leaving a big impact on the audience.

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The large format furniture is strategically located on the largest roads entering Riga, therefore effectively reaching daily commuters.

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Large format advertisement is very effective while fitting in the environment very well.

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Large Format network is a great boost to a format mix campaign. It is strengthening the messages delivered by the high frequency of the smaller OOH formats.