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Creative Guidelines

Things you have to consider in order to stand out in the visual noise of the urban environment

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WHAT ATTRACTS ATTENTION?

CONTRAST
CREATIVITY
short message
Simplicity
Call to action

WHAT WILL DISTRACT?

Attention grabbers
Lot of text
Lots of details
Disregarding the color of the season

PLACEMENT OF INFORMATION IN THE LAYOUT

AUXILIARY TOOLS FOR YOUR DESIGN

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Creating

Planning

Measuring