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Since April 2012 JCDecaux is the official advertising operator of Riga International Airport - a regional hub and one of the fastest growing European airports with a 12,9% passenger increase versus 2016.
6,1 million Passengers Serviced in 2017
205 Average Daily Flights
Baltics regional hub
TOP 5 of Europe's Fastest Growing Airports
Airports are exciting places to be. Airport audience generally has a positive mindset as most of them are heading towards new experiences thus they are more likely percieve brand communication. Whatever the advertising format might be - passengers are more likely to interact due to the dwell time they spend in the terminal.
Airport audience is much sought after by marketers due to it's spending habits and income levels. Air passengers have a high percentage of bussiness travelers, which is percieved to be a tough to reach yet very attractive target group. Whatever their origin might be, airport is their touchpoint before the next destination where they spend considerable time before taking off.
Riga Airport Passenger Profile
Airport is a great place to have a more in depth conversation with your audience. Seeing that spends a considerable time in the terminal and is positively inclined, it is more likely to try out new products or simply percieve new information.
The form of communication can be anything from standart light boxes for impactful image advertising to interactive experiential areas for passengers to have fun before taking their flight.
Geo-location map of possible solutions in Riga International AirportRiga Airport Media Formats