8/07/2009
DANCING IN OUTDOOR
Golden Hammer categories are: TV, Print, Radio Ads, Outdoor posters, Interactive media, Best use of media, Art direction, Advertising campaigns, Direct marketing.
GH is held from 1994 in 1999 the festival became international. The works was evaluated by professionals from all over Europe, formed in three jury teams: Interactive, Media and Creative Jury.
The jury of GH consists of Europe leading agency executives, who present the best works to the Grand Prix, Gold and Silver Hammer award nominations and also present the special prizes: Creativity Case, Media Folder and Access key. In the year 2008 the Creativity case was won by agency “Identity ltd” (Estonia), Media folder by „OMD Latvia/Fuse” (Latvia) and “Gaumina” (Lithuania) got the Access key.
This year, the Golden Hammer festival received works from 19 countries – Germany, Belarus, Bulgaria, Czech republic, Estonia, Finland, Croatia, Greece, Georgia, Macedonia, Norway, Poland, Hungary, Latvia, Lithuania, Romania, Russia, Slovakia and Ukraine.
Award: Gold
Entrant: UniversalMcCann Latvia
Country: Latvia
Outdoor advertising company: JCDecaux Latvija
Entry title: Vitiron, dancing red coat
Category: BEST USE OF MEDIA
Subcategory: F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
Advertiser: Mepha Baltic
Creative director: Andis Zusts, King & Banzai
Creative idea: Vitiron is a complex of vitamins, minerals and amino acids, which provide joy and energy for the whole day. Even your coat can start dancing, if Vitiron is in its the pocket! The idea was to make the red Vitiron coat move in OOH.
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